Lewa House

The full scope of this project involved a total rethink of the Lewa House identity and online presence. We worked closely with the Lewa House team to evolve their brand, maintaining the essence of what makes Lewa so special, whilst giving it a more contemporary feel in order to appeal to a wider audience.

Along with creating a new logo mark and introducing a more refined suite of typography, we carefully selected a new set of brand colours featuring warm and earthy tones, inspired by the vibrant Lewa landscape. This was supported by hand drawn elements to add to the rugged charm of the brand, which aimed to emulate the unique experience they offer as a travel destination.

We created an explorative journey for users to discover Lewa’s wonders in a nonlinear, organic way. The site still contains a more traditional navigation, allowing users to quickly access information if needed, but the main flow aims to lead users on an exciting, meandering path of discovery.

Guided by Sophie, the lodge owner, users are taken on a journey of discovery; learning about Lewa’s history and deep connection to the wildlife they protect. Bringing Lewa’s story to life was our number one priority. We created a highly interactive narrative that ran through the site making use of purposeful animation, gamified features, and rich media.

The interactive map sits at the epicentre of the journey, encouraging users to engage with the content on a deeper, more emotional level. Main page links are positioned among educational and informative content which can all be viewed without leaving the map.