Letter & Us
Projects/
Letter
premium
experience
Project Overview
Elegant brand visuals and digital showcase for the world’s most exclusive banking platform
Date
Winter, 2020
Client
Letter
Location
San Diego, USA
When the look is almost as good as the touch
Using a combination of high-fidelity pre-rendered visuals and an embedded interactive WebGL model, we gave users a taste of the quality they can expect from Letter’s solid aluminium bank card.
A visual breakdown
When it came to creating the interactive crystal elements for the website, we had a choice to make. Using live 3D models and textures in WebGL would have created a more interactive experience, but the visuals would have been limited by performance constraints. As aesthetics were central to the brand’s ethos, we opted for a pre-rendered image sequence tied to scroll. This option allowed us to create a high-fidelity visual while retaining an element of user interaction.
Brand visuals
Building on the high-end aesthetic established on the website, we created beautiful 3D static and motion assets for use across marketing collateral and beyond.
Awards &
Recognition
⮡ FWA
Site Of The Day
⮡ Awwwards
Site Of The Day
⮡ CSSDA
Site Of The Day
⮡ One Page Love
Most Loved
⮡ W3
Gold Award