Illoca & Us

Projects/

Illoca

Architecture

Simplified

Project Overview

Architecture begins with paper. For Illoca, we rooted the entire brand in this idea. The layered weight of stacked drawings, the warmth of trace overlays, the considered marks of a pencil on paper.

Services

    Brand Identity
    Website
    Motion Design

Date

May, 2026

Client

Illoca

Location

San Francisco, USA

From identity to web, every design decision reflects the way architectural thinking actually begins: by hand, in layers, with intention.

Our strategy positioned Illoca not as a replacement for traditional craft, but as a tool that removes friction and frees architects to do what they do best: design and create.

We worked closely with the Illoca team to build a storytelling website that launches their product to a global audience of architects and designers, using a graphical 3D visual language to bring key features to life.

Behind the scenes

Concepts that didn’t quite make the cut, along with a selection of workings and explorations of the web experience process.