Asaro & Us
Projects/
Asaro Events
Underwater
Experience
Project Overview
A reimagined identity for one of the world’s most unique 7 star luxury events company
Date
January, 2020
Client
Asaro
Location
UK
A theatrical brand experience with encapsulating bespoke imagery
We were approached by Asaro, creators of luxury immersive experiences on superyachts, to produce their online presence. They were looking for the site to better reflect their position in the luxury world and visually represent their exclusive service offerings. The site is aimed primarily at captains, crew, and owners of superyachts and megayachts, as well as their guests who enjoy the range of experiences and events. To bring the Asaro brand to life, we created bespoke renders to represent Asaro’s event genres. Inspired by water drop photography, we created a striking and memorable aesthetic that embodied the spirit of each event and encapsulated the mystery and adventure weaved into all of Asaro’s offerings.
![](https://unseen.co/wp-content/uploads/2020/04/Grid.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/homepage-full-scaled.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/case-study-full-scaled.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/mobile-1.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/mobile-2.jpg)
Optimised loading
Potential clients are often out at sea with very poor internet connections; therefore, it was key that the site performs well on mobile devices, loading fast on slow bandwidth.
Enchanted browsing
Despite performance optimisations, the site offers the same immersive browsing experience on mobile as on any other device.
![](https://unseen.co/wp-content/uploads/2020/04/asaro_pandoras_box_process-1-1920x900.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/Asaro-scull-Drop-small.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/logo-drop.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/Asaro-Samurai-Drop_small.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/pandora-drop.jpg)
Evolving the brand.
As part of the project we refined Asaro’s brand mark to better align with the 6 star luxury market. The core mark’s visual theory was a solid foundation, but it lacked the elegance and subtlety that you would expect from a luxury brand. We started by sliming down the stroke width of the mark and then paired it with a more contemporary typeface with the addition of some custom characters to tie it all together.
![](https://unseen.co/wp-content/uploads/2020/04/brand-guide-shot-1-scaled-1920x1080.jpg)
![](https://unseen.co/wp-content/uploads/2020/04/Brochure.jpg)
Awards &
Recognition
⮡ FWA
Site Of The Day
⮡ Awwwards
Site Of The Day
⮡ CSSDA
Site Of The Day
⮡ Commarts
Webpick