Asaro & Us

Projects/

Asaro Events

Projects/

Underwater

Experience

Project Overview

A reimagined identity for one of the world’s most unique 7 star luxury events company

Services

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Date

January, 2020

Client

Asaro

Location

Initial R&D

A summary of initial ideas that were created during the early stages of the project, some of which led us to the final outcome.

A theatrical brand experience with encapsulating bespoke imagery

We were approached by Asaro, creators of luxury immersive experiences on superyachts, to produce their online presence. They were looking for the site to better reflect their position in the luxury world and visually represent their exclusive service offerings. The site is aimed primarily at captains, crew, and owners of superyachts and megayachts, as well as their guests who enjoy the range of experiences and events. To bring the Asaro brand to life, we created bespoke renders to represent Asaro’s event genres. Inspired by water drop photography, we created a striking and memorable aesthetic that embodied the spirit of each event and encapsulated the mystery and adventure weaved into all of Asaro’s offerings.

Optimised loading

Potential clients are often out at sea with very poor internet connections; therefore, it was key that the site performs well on mobile devices, loading fast on slow bandwidth.

Enchanted browsing

Despite performance optimisations, the site offers the same immersive browsing experience on mobile as on any other device.

Evolving the brand.

As part of the project we refined Asaro’s brand mark to better align with the 6 star luxury market. The core mark’s visual theory was a solid foundation, but it lacked the elegance and subtlety that you would expect from a luxury brand. We started by sliming down the stroke width of the mark and then paired it with a more contemporary typeface with the addition of some custom characters to tie it all together.